Six new #vcusocialmedia projects completed

The six project teams finalized their social media campaigns for their local nonprofit clients and will present them on Monday. Below you can view the social media manuals that the teams produced to help the nonprofits maintain the social media projects beyond this program. You can also click on their presentations. The team of the VCU Social . . . → Read More: Six new #vcusocialmedia projects completed

Instructions for client social media manuals

Besides developing a social media campaign and strategy for your nonprofit group, you must produce a manual documenting what you did, why you did it and how your client can keep it going. This may be the most important part of your project — because it may determine whether your work will be sustained, whether it will . . . → Read More: Instructions for client social media manuals

Tasks for Week 2

It’s already the end of our first week! Here’s an overview on what’s ahead during our second week. Please refer to Assignments and the Schedule for more details on the requirements and daily activities.

Nonprofit project: You will use this week to map out your strategy and start implementing it. On Monday, you will visit your client . . . → Read More: Tasks for Week 2

Our nonprofit clients this summer

The following are our clients for this summer’s Social Media Institute. The student teams will develop social media campaigns and strategies for them over the next few weeks.

RVA MakerFest
Big Brothers Big Sisters
Virginia Voice
VCU Langston Center
Ten Thousand Villages
Virginia Hispanic Chamber . . . → Read More: Our nonprofit clients this summer

Introduction to social media uses and campaigns

Social media have not only revolutionized how we communicate, but also have a profound impact on global politics and business. Tuesday’s (July 6) lecture by Dr. Messner gives an overview on the development of social media platforms as networking and organizing tools in the United States and their global impact, especially during the . . . → Read More: Introduction to social media uses and campaigns