“Love what you do, not do what you love” – Guest speaker Garrett Ross

By Amro Alyamani

We had a great guest speaker yesterday, Garrett Ross of Mobelux, who told us about start-ups and how we can work for ourselves one day. Garrett was born near Yellowstone park, and worked a few jobs before he and friend decided to start their own business.

It wasn’t until his friend bought the first iPhone . . . → Read More: “Love what you do, not do what you love” – Guest speaker Garrett Ross

IYLEP at CBS-Channel 6

By Andrew Scott

On Tuesday, July 19 around 1:00pm, the IYLEP students took a field trip to the CBS6 WTVR station on West Broad Street. It took a little bit of time for everyone to arrive, but we were able to get started around 1:30pm.

Scott Wise, our tour guide, works as an online producer at the station. . . . → Read More: IYLEP at CBS-Channel 6

Learning to be a leader online and offline with @LMRconnect

By Selam Zenebe

We had the pleasure of listening to two great speakers today, Myra Goodman Smith, the president and CEO of Leadership Metro Richmond (LMR), and Dr. Haywood Spangler, LMR’s Director of Education.

Leadership Metro Richmond trains and educates leaders in the Greater Richmond region. LMR’s main goal is to prepare community leaders to be great leaders. . . . → Read More: Learning to be a leader online and offline with @LMRconnect

Social media fundraising with @Sarahmilston

By Noah Rabatin

In her presentation, Sarah Milston, CEO of The Spark Mill, spoke about how to effectively and strategically use social media as a forum for raising money through donations. The three key focuses of Ms. Milston’s presentation were the use of a proper and well organized platform, direct and attractive communication, and targeting the right . . . → Read More: Social media fundraising with @Sarahmilston

Social media allows you to be the face and the voice behind a brand: Guest lecture by @christinamdick

By Kaitlyn Castro

On Friday, we had the pleasure of having Christina Dick, our second key speaker, share with us her rise from VCU alumna to becoming the founder of TFB Agency, a marketing consultancy with a focus on social media. Dick is a current adjunct professor at VCU’s Robertson School of Media and Culture, teaching public . . . → Read More: Social media allows you to be the face and the voice behind a brand: Guest lecture by @christinamdick

Organizational branding with @jonahholland

By Laquan Simpkins

On Wednesday, we had the opportunity to witness the first key speaker in our summer semester. Jonah Holland is the PR & Marketing Coordinator at from Lewis Ginter Botanical Garden, which is a nonprofit organization in Richmond. The gardens take up 82 acres, have 68 full-time employees, 500 volunteers, 12,000 members, and an annual budget of $6.1 million. Continue reading Organizational branding with @jonahholland

Our nonprofit clients this summer

The following are our clients for this summer’s Social Media Institute. The student teams will develop social media campaigns and strategies for them over the next few weeks.

RVA MakerFest
Big Brothers Big Sisters
Virginia Voice
VCU Langston Center
Ten Thousand Villages
Virginia Hispanic Chamber . . . → Read More: Our nonprofit clients this summer