Six new #vcusocialmedia projects completed

The six project teams finalized their social media campaigns for their local nonprofit clients and will present them on Monday. Below you can view the social media manuals that the teams produced to help the nonprofits maintain the social media projects beyond this program. You can also click on their presentations. The team of the VCU Social . . . → Read More: Six new #vcusocialmedia projects completed

Tasks for Week 4

Wow, the class is almost over. Here’s an overview on what’s ahead during our fourth week, which will be a short one. Please refer to Assignments and the Schedule for more details on the requirements and daily activities. Continue reading Tasks for Week 4

Advanced Social Media Measurement and Analysis

By Dominique Cosby

Katie Paine is the co-writer of our textbook in this class. Her specialty is social media measurement. She explains how communication has changed in the world. For example, there are no more boundaries with media. There is traditional media vs social, where traditional media is like TV, newspaper, and magazines while social media is . . . → Read More: Advanced Social Media Measurement and Analysis

Tasks for Week 3

We’re getting ready for the third week in our class and we will now move full speed ahead with our social media projects.  Here’s an overview on what’s ahead this coming week. Please refer to Assignments and the Schedule for more details on the requirements and daily activities.

A special evening for everyone: We will have a casual potluck . . . → Read More: Tasks for Week 3

Developing LinkedIn profiles

This is an assignment for the VCU students only. Please see the following fun resources that can help you develop an effective LinkedIn profile. Also make sure that you read the detailed assignment.

13 New Ways To Make Your LinkedIn Profile Irresistible

8 Secrets to Building a Stunning LinkedIn Profile

8 Mistakes You Should Never Make On LinkedIn

The LinkedIn . . . → Read More: Developing LinkedIn profiles

Social media fundraising with @Sarahmilston

By Noah Rabatin

In her presentation, Sarah Milston, CEO of The Spark Mill, spoke about how to effectively and strategically use social media as a forum for raising money through donations. The three key focuses of Ms. Milston’s presentation were the use of a proper and well organized platform, direct and attractive communication, and targeting the right . . . → Read More: Social media fundraising with @Sarahmilston

Measuring the Networked Nonprofit (Part 1)

The following is an overview by Dr. Marcus Messner on the first couple of chapters in our textbook “Measuring the Networked Nonprofit.”

Measurement Concepts for Nonprofits

Measurement Principles . . . → Read More: Measuring the Networked Nonprofit (Part 1)

Instructions for client social media manuals

Besides developing a social media campaign and strategy for your nonprofit group, you must produce a manual documenting what you did, why you did it and how your client can keep it going. This may be the most important part of your project — because it may determine whether your work will be sustained, whether it will . . . → Read More: Instructions for client social media manuals

Tasks for Week 2

It’s already the end of our first week! Here’s an overview on what’s ahead during our second week. Please refer to Assignments and the Schedule for more details on the requirements and daily activities.

Nonprofit project: You will use this week to map out your strategy and start implementing it. On Monday, you will visit your client . . . → Read More: Tasks for Week 2

Organizational branding with @jonahholland

By Laquan Simpkins

On Wednesday, we had the opportunity to witness the first key speaker in our summer semester. Jonah Holland is the PR & Marketing Coordinator at from Lewis Ginter Botanical Garden, which is a nonprofit organization in Richmond. The gardens take up 82 acres, have 68 full-time employees, 500 volunteers, 12,000 members, and an annual budget of $6.1 million. Continue reading Organizational branding with @jonahholland

Our nonprofit clients this summer

The following are our clients for this summer’s Social Media Institute. The student teams will develop social media campaigns and strategies for them over the next few weeks.

RVA MakerFest
Big Brothers Big Sisters
Virginia Voice
VCU Langston Center
Ten Thousand Villages
Virginia Hispanic Chamber . . . → Read More: Our nonprofit clients this summer