Advanced Social Media Measurement and Analysis

By Dominique Cosby

Katie Paine is the co-writer of our textbook in this class. Her specialty is social media measurement. She explains how communication has changed in the world. For example, there are no more boundaries with media. There is traditional media vs social, where traditional media is like TV, newspaper, and magazines while social media is . . . → Read More: Advanced Social Media Measurement and Analysis

Tasks for Week 3

We’re getting ready for the third week in our class and we will now move full speed ahead with our social media projects.  Here’s an overview on what’s ahead this coming week. Please refer to Assignments and the Schedule for more details on the requirements and daily activities.

A special evening for everyone: We will have a casual potluck . . . → Read More: Tasks for Week 3

Developing LinkedIn profiles

This is an assignment for the VCU students only. Please see the following fun resources that can help you develop an effective LinkedIn profile. Also make sure that you read the detailed assignment.

13 New Ways To Make Your LinkedIn Profile Irresistible

8 Secrets to Building a Stunning LinkedIn Profile

8 Mistakes You Should Never Make On LinkedIn

The LinkedIn . . . → Read More: Developing LinkedIn profiles

Knowing your egocentric network with @jonbecker

By Madeline Clark & Roger Sullivan

Tuesday of the second week of class, VCU and IYLEP students were given the opportunity to meet with Jon Becker. He is the Director of Online Academic Programs and Learning Innovation here at Virginia Commonwealth University. He starts the lecture with two questions:

1) What is Influence?

2) What is . . . → Read More: Knowing your egocentric network with @jonbecker

Measuring the Networked Nonprofit (Part 1)

The following is an overview by Dr. Marcus Messner on the first couple of chapters in our textbook “Measuring the Networked Nonprofit.”

Measurement Concepts for Nonprofits

Measurement Principles . . . → Read More: Measuring the Networked Nonprofit (Part 1)

Social media allows you to be the face and the voice behind a brand: Guest lecture by @christinamdick

By Kaitlyn Castro

On Friday, we had the pleasure of having Christina Dick, our second key speaker, share with us her rise from VCU alumna to becoming the founder of TFB Agency, a marketing consultancy with a focus on social media. Dick is a current adjunct professor at VCU’s Robertson School of Media and Culture, teaching public . . . → Read More: Social media allows you to be the face and the voice behind a brand: Guest lecture by @christinamdick

Tasks for Week 2

It’s already the end of our first week! Here’s an overview on what’s ahead during our second week. Please refer to Assignments and the Schedule for more details on the requirements and daily activities.

Nonprofit project: You will use this week to map out your strategy and start implementing it. On Monday, you will visit your client . . . → Read More: Tasks for Week 2

Organizational branding with @jonahholland

By Laquan Simpkins

On Wednesday, we had the opportunity to witness the first key speaker in our summer semester. Jonah Holland is the PR & Marketing Coordinator at from Lewis Ginter Botanical Garden, which is a nonprofit organization in Richmond. The gardens take up 82 acres, have 68 full-time employees, 500 volunteers, 12,000 members, and an annual budget of $6.1 million. Continue reading Organizational branding with @jonahholland

Tasks for Week 1

Here’s an overview on what you need to do during our first week. Please refer to Assignments and the Schedule for more details on the requirements and daily activities.

Before getting started, every student needs to sign up for accounts on Facebook, Twitter, YouTube and Instagram. Existing accounts on these platforms can be used for this class.

Also, . . . → Read More: Tasks for Week 1

Introduction to social media uses and campaigns

Social media have not only revolutionized how we communicate, but also have a profound impact on global politics and business. Tuesday’s (July 6) lecture by Dr. Messner gives an overview on the development of social media platforms as networking and organizing tools in the United States and their global impact, especially during the . . . → Read More: Introduction to social media uses and campaigns