“Love what you do, not do what you love” – Guest speaker Garrett Ross

By Amro Alyamani

We had a great guest speaker yesterday, Garrett Ross of Mobelux, who told us about start-ups and how we can work for ourselves one day. Garrett was born near Yellowstone park, and worked a few jobs before he and friend decided to start their own business.

It wasn’t until his friend bought the first iPhone . . . → Read More: “Love what you do, not do what you love” – Guest speaker Garrett Ross

IYLEP at CBS-Channel 6

By Andrew Scott

On Tuesday, July 19 around 1:00pm, the IYLEP students took a field trip to the CBS6 WTVR station on West Broad Street. It took a little bit of time for everyone to arrive, but we were able to get started around 1:30pm.

Scott Wise, our tour guide, works as an online producer at the station. . . . → Read More: IYLEP at CBS-Channel 6

Advanced Social Media Measurement and Analysis

By Dominique Cosby

Katie Paine is the co-writer of our textbook in this class. Her specialty is social media measurement. She explains how communication has changed in the world. For example, there are no more boundaries with media. There is traditional media vs social, where traditional media is like TV, newspaper, and magazines while social media is . . . → Read More: Advanced Social Media Measurement and Analysis

Learning to be a leader online and offline with @LMRconnect

By Selam Zenebe

We had the pleasure of listening to two great speakers today, Myra Goodman Smith, the president and CEO of Leadership Metro Richmond (LMR), and Dr. Haywood Spangler, LMR’s Director of Education.

Leadership Metro Richmond trains and educates leaders in the Greater Richmond region. LMR’s main goal is to prepare community leaders to be great leaders. . . . → Read More: Learning to be a leader online and offline with @LMRconnect

Social media fundraising with @Sarahmilston

By Noah Rabatin

In her presentation, Sarah Milston, CEO of The Spark Mill, spoke about how to effectively and strategically use social media as a forum for raising money through donations. The three key focuses of Ms. Milston’s presentation were the use of a proper and well organized platform, direct and attractive communication, and targeting the right . . . → Read More: Social media fundraising with @Sarahmilston

Presentations by the IYLEP students on the regions of their homeland

By Savannah Green

From the country’s capital, Baghdad, all the way to the beautiful mountains in Kurdistan, our Iraqi classmates taught us to love their home as much as we love ours. Today in class we all got to listen and watch as our Iraqi classmates shared their favorite places, foods, nature scenes, and cultural beliefs with . . . → Read More: Presentations by the IYLEP students on the regions of their homeland

Social media allows you to be the face and the voice behind a brand: Guest lecture by @christinamdick

By Kaitlyn Castro

On Friday, we had the pleasure of having Christina Dick, our second key speaker, share with us her rise from VCU alumna to becoming the founder of TFB Agency, a marketing consultancy with a focus on social media. Dick is a current adjunct professor at VCU’s Robertson School of Media and Culture, teaching public . . . → Read More: Social media allows you to be the face and the voice behind a brand: Guest lecture by @christinamdick

Tasks for Week 1

Here’s an overview on what you need to do during our first week. Please refer to Assignments and the Schedule for more details on the requirements and daily activities.

Before getting started, every student needs to sign up for accounts on Facebook, Twitter, YouTube and Instagram. Existing accounts on these platforms can be used for this class.

Also, . . . → Read More: Tasks for Week 1