Assignments

Before getting started, every student needs to sign up for accounts on Facebook, Twitter, YouTube and Instagram. Existing accounts on these platforms can be used for this class.

Also, join our Facebook group (IYLEP 2016 @VCU) and follow our Twitter feed (@vcusocialmedia). We are using the hashtag #vcusocialmedia on Twitter. Also “like” the class Facebook page (our public Facebook presence) and follow our Instagram account.

 

The following are the assignments for students enrolled in IYLEP, MASC 491 and MASC 691:

 

Tool presentation

You will present in assigned teams of 2-3 students in class for 2-3 minutes on a social media tool of your choice. The social media tool should not be one that has already been addressed in class and should be relevant to the nonprofit projects we are developing in class. Search the Web for special social media tools or mobile apps that will surprise us. This is your chance to bring something to the table that advances our project work. Before your presentation, tweet about your tool and use the hashtag “vcusocialmedia” for your post. E-mail the link to your tool to our program assistant as well before class starts on the assigned date.

• Due date: Individually assigned (please see schedule under “Files” in our Facebook Group on first day of class)

 

Twitter engagement

You will use the microblogging platform Twitter every day. It is expected that you tweet every day about lectures and events in class and those involving your social media project. Always use the hashtag “#vcusocialmedia” for your tweets. You are expected to tweet five times on every weekday that class is in session (Monday – Friday). Overall, it is also expected that you increase your Twitter following by a minimum of 50 people throughout the duration of our class. Follow all of your classmates by July 8 (see link under “Files” in our Facebook Group to everyone’s Twitter handles — available on first day of class). VCU students are expected to have a professional photo and personal description on their Twitter profiles. Further details will be provided in class.

• Due date: Every weekday (July 6-25)

 

Instagram engagement

You will use the mobile app Instagram every day. It is expected that you post a photo every day about lectures and events in class and those involving your social media project. Always use the hashtag “#vcusocialmedia” for your posts. You are expected to post at least once on every weekday that class is in session (Monday – Friday). It is expected that your Instagram account automatically posts to Facebook and Twitter as well.  Follow all of your classmates by July 8 (see link under “Files” in our Facebook Group to everyone’s Twitter handles — available on first day of class). VCU students are expected to have a professional photo and personal description on their Instagram profiles. Further details will be provided in class.

• Due date: Every weekday (July 7-25)

 

LinkedIn profile (VCU students only)

Develop a professional profile on the business network LinkedIn. You need to achieve at least a 80-90% completion rate on your LinkedIn account. You need to include information on your current position (VCU or internship/job) and location, your past jobs, your education, and your skills as well as a professional photo and at least 30 professional connections. You need to have at least one professional (professors, employers) recommendation. Further details will be provided in class.

• Due date: July 27

 

Blog contribution (MASC 491 students only)

This assignment is for the VCU undergraduate students only: On one day during our course, it will be your turn to summarize the day’s lecture and all activities in a blog post on our class website. The blog post (300-400 words) should be a good summary of all content and should include links to all important resources introduced that day. You also need to provide a photo of a guest speaker or activity. The blog post needs to be e-mailed to our program assistants by 6 p.m. the same day. Further details will be provided in class.

• Due date: Individual sign-up (please see schedule under “Files” in our Facebook Group on first day of class — available on first day of class)

 

Iraq presentation (for IYLEP students)

In the groups that were assigned at the first meeting in New York, prepare a brief, five-minute presentation, using Powerpoint, to give an overview of your region in Iraq to the American students in our class. Show them how life is like in Iraq. You can also show the photos you brought and play some music. Make sure that every group member contributes to the presentation. We will do the presentations on July 12 and all groups should be ready to present that day. E-mail the Powerpoint by July 11 to Mrs. Medina-Messner.

 

Non-profit social media project

You will be organized in a group with students from MASC 491, MASC 691 and IYLEP that will be assigned a non-profit organization by your instructors. You will develop and implement a social media project for this non-profit. The demands on the social media strategy will be developed in coordination with your group, your instructors and the leadership of the non-profit organization. It is expected that you will apply most of the social media concepts and tools included in this course. Further details will be provided in class.

• Due date: Weekly updates; draft presentation July 20; campaign manual due July 22; final presentation July 25

 

Iraq social media project (IYLEP students only)

This assignment is for the IYLEP students only: In a small group you will develop a social media strategy that you plan to implement after your return to Iraq. There will be no implementation in class, but it is expected that you will include most of the social media concepts and tools included in this course in that strategy. Further details will be provided in class.

• Due date: July 21 (written strategy) and July 22 (presentation)

 

Research project (MASC 691 students only)

This assignment is for the graduate students only: You will develop a research project on social media. You will discuss this project with your instructors in the second week and develop a plan. The final deliverable will be a 6-8-page research paper.

• Due date: July 27

 

Quizzes

There will be regular short quizzes in class to test your understanding of the material covered. They will be unannounced at the beginning of class. Being late to class is not a valid excuse to make up a quiz.