Tasks for Week 4

Wow, the class is almost over. Here’s an overview on what’s ahead during our fourth week, which will be a very busy one. Please refer to Assignments and the Schedule for more details on the requirements and daily activities. Continue reading Tasks for Week 4

Resources to develop LinkedIn profiles

This is an assignment for the VCU students only. Please see the following fun resources that can help you develop an effective LinkedIn profile. Also make sure that you read the detailed assignment.

13 New Ways To Make Your LinkedIn Profile Irresistible

8 Secrets to Building a Stunning LinkedIn Profile

8 Mistakes You Should Never Make On LinkedIn

The first . . . → Read More: Resources to develop LinkedIn profiles

Developing social media projects for Iraq

This assignment is for the IYLEP students only. After your presentations in class today, you need to do a write-up of your strategy. Alone or on a small group you will further develop the social media strategy your proposed in class. Please use the following template for your written strategy and address all of the areas . . . → Read More: Developing social media projects for Iraq

Visiting @RTDnews

The IYLEP students visited the newsroom of the Richmond Times-Dispatch on Monday and were able to discuss the news agenda with editors of the newspaper in the daily news meeting. Social media manager Bryan DeVasher also gave the students an overview on all of the social media activities of the newspaper.

. . . → Read More: Visiting @RTDnews

Online networking with @jonbecker

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Dr. Jonathan Becker (@jonbecker) spoke to our class on Friday about online leadership and the nature of social media networks.

Continue reading Online networking with @jonbecker

Measuring the networked nonprofit

The following are links to the lectures from our textbook “Measuring the Networked Nonprofit” by Beth Kanter and Katie Paine:

Chapter . . . → Read More: Measuring the networked nonprofit

Instructions for social media strategy manuals

Besides developing a social media campaign for your nonprofit group, you must produce a manual documenting what you did, why you did it and how your client can keep it going. This may be the most important part of your project — because it may determine whether your work will be sustained, whether it will live on for years . . . → Read More: Instructions for social media strategy manuals

Tasks for Week 3

It’s half time in our social media course! We will now move full speed ahead with our social media projects.  Here’s an overview on what’s ahead during our third week. Please refer to Assignments and the Schedule for more details on the requirements and daily activities.

A special evening for everyone: We will have a potluck dinner . . . → Read More: Tasks for Week 3

Social media and fundraising for nonprofits with @Sarahmilston

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When using social media to raise money for nonprofit organizations, there are a lot of key elements to keep in mind to ensure success. During our class on Thursday, Sarah Milston (@Sarahmilston), founder and CEO of The Spark Mill, guided the students through many important aspects of fundraising with social media.

Continue reading Social media and fundraising for nonprofits with @Sarahmilston

Visual social media with @artsinthealley

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The students are quickly learning that we are living in a culture where visuals trump words. On Thursday, Executive Director of Richmond nonprofit Arts in the Alley, Jeanine Guidry (@artsinthealley), spoke with our class about the importance of using visuals when promoting your nonprofit on social media platforms.

Continue reading Visual social media with @artsinthealley

Social media branding for nonprofit organizations with @jonahholland

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On Monday, the Marketing and Public Relations coordinator of Lewis Ginter Botanical Gardens , Jonah Holland (@lewisginter), spoke to our students on how to brand a nonprofit on social media sites.

Continue reading Social media branding for nonprofit organizations with @jonahholland

Some readings on Instagram

Here are some additional readings about Instagram and its use in social media campaign:

Instagram Video: 5 Excellent Examples From Brands
http://mashable.com/2013/06/20/instagram-video-brands/

7 Fabulous Nonprofit Videos on Vine and Instagram
http://www.bethkanter.org/7-np-videos-vine-insta/

Using Vine & Instagram to Market . . . → Read More: Some readings on Instagram

How to engage on Facebook and Twitter

During Monday’s class, we walked you through some of the most important social media tools. Here is a summary that will help you to put platforms to use for your nonprofit clients.

Facebook: www.facebook.com

Be sure to present yourself in a professional manner on Facebook and other social media. Just because you are Facebook friends with your clients . . . → Read More: How to engage on Facebook and Twitter

These are our clients this year!

The following are our clients for this summer’s Social Media Institute. The students will develop social media campaigns and strategies for them over the next month.

Nature Iraq
William Byrd Community House
The Conclave on Social Media Measurement Standards
Ronald McDonald House Charities of Richmond
Virginia Union University
The Virginia Holocaust Museum
Goodwill Industries
James River Writers
League of Women Voters-Richmond Metro Area
VCU Department . . . → Read More: These are our clients this year!

Tasks for Week 2

It’s already the end of our first week! Here’s an overview on what’s ahead during our second week. Please refer to Assignments and the Schedule for more details on the requirements and daily activities.

Nonprofit project: You will use this week to map out your strategy and start implementing it. On Monday, you will meet your clients . . . → Read More: Tasks for Week 2

Impact of social media in the United States and the world

Social media have not only revolutionized how we communicate, but also have a profound impact on global politics and business. Thursday’s (July 3) lecture by Dr. Messner gives an overview on the development of social media platforms as networking and organizing tools in the United States and their global impact, especially during the . . . → Read More: Impact of social media in the United States and the world

Tasks for Week 1

Here’s an overview on what you need to do during our first week. Please refer to Assignments and the Schedule for more details on the requirements and daily activities.

Before getting started, every student needs to sign up for accounts on Facebook, Twitter, YouTube and Instagram. Existing accounts on these platforms can be used for this class.

Also, . . . → Read More: Tasks for Week 1

Welcome – Marhaban!

Welcome to the course website for students who will be collaborating in this summer’s special program on social media at Virginia Commonwealth University.

The site includes the syllabi, readings and other curricular materials for three groups of students in this program:

* The 23 Iraqi college students in the Young Iraqi Leadership Exchange Program
* The 19 students in . . . → Read More: Welcome – Marhaban!