Six new #vcusocialmedia projects completed

The six project teams finalized their social media campaigns for their local nonprofit clients and will present them on Monday. Below you can view the social media manuals that the teams produced to help the nonprofits maintain the social media projects beyond this program. You can also click on their presentations. The team of the VCU Social . . . → Read More: Six new #vcusocialmedia projects completed

Tasks for Week 4

Wow, the class is almost over. Here’s an overview on what’s ahead during our fourth week, which will be a short one. Please refer to Assignments and the Schedule for more details on the requirements and daily activities. Continue reading Tasks for Week 4

“Love what you do, not do what you love” – Guest speaker Garrett Ross

By Amro Alyamani

We had a great guest speaker yesterday, Garrett Ross of Mobelux, who told us about start-ups and how we can work for ourselves one day. Garrett was born near Yellowstone park, and worked a few jobs before he and friend decided to start their own business.

It wasn’t until his friend bought the first iPhone . . . → Read More: “Love what you do, not do what you love” – Guest speaker Garrett Ross

IYLEP at CBS-Channel 6

By Andrew Scott

On Tuesday, July 19 around 1:00pm, the IYLEP students took a field trip to the CBS6 WTVR station on West Broad Street. It took a little bit of time for everyone to arrive, but we were able to get started around 1:30pm.

Scott Wise, our tour guide, works as an online producer at the station. . . . → Read More: IYLEP at CBS-Channel 6

Advanced Social Media Measurement and Analysis

By Dominique Cosby

Katie Paine is the co-writer of our textbook in this class. Her specialty is social media measurement. She explains how communication has changed in the world. For example, there are no more boundaries with media. There is traditional media vs social, where traditional media is like TV, newspaper, and magazines while social media is . . . → Read More: Advanced Social Media Measurement and Analysis

Tasks for Week 3

We’re getting ready for the third week in our class and we will now move full speed ahead with our social media projects.  Here’s an overview on what’s ahead this coming week. Please refer to Assignments and the Schedule for more details on the requirements and daily activities.

A special evening for everyone: We will have a casual potluck . . . → Read More: Tasks for Week 3

Developing LinkedIn profiles

This is an assignment for the VCU students only. Please see the following fun resources that can help you develop an effective LinkedIn profile. Also make sure that you read the detailed assignment.

13 New Ways To Make Your LinkedIn Profile Irresistible

8 Secrets to Building a Stunning LinkedIn Profile

8 Mistakes You Should Never Make On LinkedIn

The LinkedIn . . . → Read More: Developing LinkedIn profiles

Learning to be a leader online and offline with @LMRconnect

By Selam Zenebe

We had the pleasure of listening to two great speakers today, Myra Goodman Smith, the president and CEO of Leadership Metro Richmond (LMR), and Dr. Haywood Spangler, LMR’s Director of Education.

Leadership Metro Richmond trains and educates leaders in the Greater Richmond region. LMR’s main goal is to prepare community leaders to be great leaders. . . . → Read More: Learning to be a leader online and offline with @LMRconnect

Social media fundraising with @Sarahmilston

By Noah Rabatin

In her presentation, Sarah Milston, CEO of The Spark Mill, spoke about how to effectively and strategically use social media as a forum for raising money through donations. The three key focuses of Ms. Milston’s presentation were the use of a proper and well organized platform, direct and attractive communication, and targeting the right . . . → Read More: Social media fundraising with @Sarahmilston

Social media campaigns for Iraq

This assignment is for the IYLEP students only. Alone or on a small group you will a social media strategy that is to be implemented after you return to Iraq. You need to present your project idea in class and submit a written strategy. Please use the following template for your written strategy and address all . . . → Read More: Social media campaigns for Iraq

Knowing your egocentric network with @jonbecker

By Madeline Clark & Roger Sullivan

Tuesday of the second week of class, VCU and IYLEP students were given the opportunity to meet with Jon Becker. He is the Director of Online Academic Programs and Learning Innovation here at Virginia Commonwealth University. He starts the lecture with two questions:

1) What is Influence?

2) What is . . . → Read More: Knowing your egocentric network with @jonbecker

Measuring the Networked Nonprofit (Part 1)

The following is an overview by Dr. Marcus Messner on the first couple of chapters in our textbook “Measuring the Networked Nonprofit.”

Measurement Concepts for Nonprofits

Measurement Principles . . . → Read More: Measuring the Networked Nonprofit (Part 1)

Presentations by the IYLEP students on the regions of their homeland

By Savannah Green

From the country’s capital, Baghdad, all the way to the beautiful mountains in Kurdistan, our Iraqi classmates taught us to love their home as much as we love ours. Today in class we all got to listen and watch as our Iraqi classmates shared their favorite places, foods, nature scenes, and cultural beliefs with . . . → Read More: Presentations by the IYLEP students on the regions of their homeland

Social media allows you to be the face and the voice behind a brand: Guest lecture by @christinamdick

By Kaitlyn Castro

On Friday, we had the pleasure of having Christina Dick, our second key speaker, share with us her rise from VCU alumna to becoming the founder of TFB Agency, a marketing consultancy with a focus on social media. Dick is a current adjunct professor at VCU’s Robertson School of Media and Culture, teaching public . . . → Read More: Social media allows you to be the face and the voice behind a brand: Guest lecture by @christinamdick

Instructions for client social media manuals

Besides developing a social media campaign and strategy for your nonprofit group, you must produce a manual documenting what you did, why you did it and how your client can keep it going. This may be the most important part of your project — because it may determine whether your work will be sustained, whether it will . . . → Read More: Instructions for client social media manuals

Tasks for Week 2

It’s already the end of our first week! Here’s an overview on what’s ahead during our second week. Please refer to Assignments and the Schedule for more details on the requirements and daily activities.

Nonprofit project: You will use this week to map out your strategy and start implementing it. On Monday, you will visit your client . . . → Read More: Tasks for Week 2

Organizational branding with @jonahholland

By Laquan Simpkins

On Wednesday, we had the opportunity to witness the first key speaker in our summer semester. Jonah Holland is the PR & Marketing Coordinator at from Lewis Ginter Botanical Garden, which is a nonprofit organization in Richmond. The gardens take up 82 acres, have 68 full-time employees, 500 volunteers, 12,000 members, and an annual budget of $6.1 million. Continue reading Organizational branding with @jonahholland

Tasks for Week 1

Here’s an overview on what you need to do during our first week. Please refer to Assignments and the Schedule for more details on the requirements and daily activities.

Before getting started, every student needs to sign up for accounts on Facebook, Twitter, YouTube and Instagram. Existing accounts on these platforms can be used for this class.

Also, . . . → Read More: Tasks for Week 1

Our nonprofit clients this summer

The following are our clients for this summer’s Social Media Institute. The student teams will develop social media campaigns and strategies for them over the next few weeks.

RVA MakerFest
Big Brothers Big Sisters
Virginia Voice
VCU Langston Center
Ten Thousand Villages
Virginia Hispanic Chamber . . . → Read More: Our nonprofit clients this summer

Introduction to social media uses and campaigns

Social media have not only revolutionized how we communicate, but also have a profound impact on global politics and business. Tuesday’s (July 6) lecture by Dr. Messner gives an overview on the development of social media platforms as networking and organizing tools in the United States and their global impact, especially during the . . . → Read More: Introduction to social media uses and campaigns