See you in 2014!

VCU and IYLEP students

This concludes the 2013 VCU Social Media Institute. We hope to be back in 2014! Continue reading See you in 2014!

5 #vcusocialmedia projects for #IraqLeads

Smithsonian

The IYLEP students in our VCU Social Media Institute spent the beginning of this last week on an Academic Study Tour in Washington, DC. During this tour they met with social media managers at the Smithsonian and the American Red Cross. They also developed the following social media projects for Iraq, which they will continue after they return home. Continue reading 5 #vcusocialmedia projects for #IraqLeads

10 #vcusocialmedia projects for #RVA

Patrick Henry Twitter

Last Friday, all 10 project teams finalized and presented their social media campaigns for their local nonprofit clients in Richmond. Below you can view the social media manuals that the teams produced to help the nonprofits to maintain the social media projects beyond this program. The team of the VCU Social Media Institute says thanks to everyone who helped make our program a success this year! We hope to see you again in 2014! Continue reading 10 #vcusocialmedia projects for #RVA

Global campaigns with @jenhauseman

jen Hauseman

On Wednesday, Jennifer Hauseman (@jenhauseman), deputy director for digital strategy at the Bill & Melinda Gates Foundation, spoke to our class. She talked to students about the foundation and shared about her social media strategies. Continue reading Global campaigns with @jenhauseman

Visiting the newsroom of @RTDnews

On Tuesday, the IYLEP students and I took a tour of the local daily newspaper, the Richmond Times-Dispatch (@RTDnews). I was personally interested in attending the tour, because I already work for the school newspaper here at VCU, The Commonwealth Times. The Times Dispatch was much larger than I expected. I’ve never visited a newspaper business in person, so I found it all very interesting. Continue reading Visiting the newsroom of @RTDnews

Business leadership with @grtweets

Garrett Ross

Garrett Ross (@grtweets), the CEO and founder of Mobelux who also owns a  photography business on the side, is an artist.  According to him, we all are. Continue reading Business leadership with @grtweets

Instructions for Social Media Manuals

Besides developing a social media campaign for your nonprofit group, you must produce a manual documenting what you did, why you did it and how your client can keep it going. This may be the most important part of your project — because it may determine whether your work will be sustained, whether it will live on for years and years. Continue reading Instructions for Social Media Manuals

Tasks for Week 4

Wow, the class is almost over. Here’s an overview on what’s ahead during our fourth week, which will be a very busy one. Please refer to Assignments and the Schedule for more details on the requirements and daily activities. Continue reading Tasks for Week 4

Community leadership with LMR’s Haywood Spangler

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Our guest speaker on Wednesday was Dr. Haywood Spangler, director of education at Leadership Metro Richmond, a community leadership organization designed to connect influential leaders and engage them in the region. His organization runs a one-year program for leaders to enhance their leadership and networking skills. Continue reading Community leadership with LMR’s Haywood Spangler

Visiting @1140WRVA

The IYLEP students and some of the VCU students in our program visited 1140 WRVA news radio on Wednesday. Program director Jimmy Barrett, who also hosts WRVA’s popular morning talk show, gave students a tour of the Clear Channel station and discussed the current state of the radio business with them.  Michael Valentino, a student in our program and a WRVA anchor and reporter, had organized the visit. Continue reading Visiting @1140WRVA

Bringing ideas to the table with @FeastRVA

FeastRVA (@FeastRVA) and its founders Josh Epperson and Johnny Hugel have been bringing ideas to the table since they launched the nonprofit in 2011. FeastRVA, an acronym for Funding Emerging Art with Sustainable Tactics in Richmond, is a local nonprofit that helps raise money for creative projects started by fellow Richmonders. The two founders talked to our class on Tuesday. Continue reading Bringing ideas to the table with @FeastRVA

Measuring social media engagement with @kdpaine

Katie Paine (@kdpaine), co-author of the our textbook Measuring the Networked Nonprofit  and one of the leading measurement experts on social media and public relations in the United States, spoke to our the class via Skype on Monday. Paine is the chief marketing officer of News Group and the founder of Salience/KDPaine & Partners. Continue reading Measuring social media engagement with @kdpaine

Measuring the Networked Nonprofit, Ch. 3-6

The following is an overview by Dr. Marcus Messner on the 3rd to 6th chapter in our textbook “Measuring the Networked Nonprofit.”

Measurement Principles . . . → Read More: Measuring the Networked Nonprofit, Ch. 3-6

Becoming an online leader with @jonbecker

Dr. Jonathan Becker (@jonbecker), a professor at Virginia Commonwealth University who teaches educational leadership, spoke to the class on Friday. Being a leader in social media can build your brand tremendously, one just needs to take the proper steps, Becker explained. Continue reading Becoming an online leader with @jonbecker

Tasks for Week 3

It’s half time in our social media course! After finishing the midterm exam on Tuesday, we will now move full speed ahead with our social media projects.  Here’s an overview on what’s ahead during our third week. Please refer to Assignments and the Schedule for more details on the requirements and daily activities.

Schedule Change: We made . . . → Read More: Tasks for Week 3

Shooting vivacious video with @mediacabbage

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Dr. Tim Bajkiewicz (@mediacabbage), a broadcast professor in VCU’s School of Mass Communications, visited the class Wednesday to demonstrate the best practices for shooting video with mobile devices. Continue reading Shooting vivacious video with @mediacabbage

Measuring the Networked Nonprofit, Ch. 1+2

The following is an overview by Vivian Medina-Messner on the 1st and 2nd chapter in our textbook “Measuring the Networked Nonprofit.”

Measuring Success in the . . . → Read More: Measuring the Networked Nonprofit, Ch. 1+2

The nonprofit clients for our social media projects

St Johns Church Team

The following are the 10 nonprofit clients for this year’s VCU Social Media Institute. Students will develop and implement individual social media campaigns for them. The project teams have already met with their client last Friday and on Tuesday to discuss the strategies. Continue reading The nonprofit clients for our social media projects

Facebook and tweet every day, says @Mox_eMediaGirl

Guest speaker Jonah Holland (@lewisginter and @Mox_eMediaGirl), PR and marketing coordinator for Lewis Ginter Botanical Garden, spoke  to our class Monday about the way she utilizes social media. She gave us tips on social networking for nonprofit organizations. Continue reading Facebook and tweet every day, says @Mox_eMediaGirl

Tasks for Week 2

It’s already the end of our first week! Here’s an overview on what’s ahead during our second week. Please refer to Assignments and the Schedule for more details on the requirements and daily activities.

Schedule Change: We made a change to the schedule. The media field trip on Wednesday has to be rescheduled. We’ll update you asap.

Nonprofit . . . → Read More: Tasks for Week 2