Tasks for Week 4

Wow, the class is almost over. Here’s an overview on what’s ahead during our fourth week, which will be a short and busy one. Please refer to Assignments and the Schedule for more details on the requirements and daily activities. Continue reading Tasks for Week 4

A lecture on business leadership

Today we had the pleasure of listening to Garrett Ross, the CEO of Mobelux, a start-up based in Richmond, VA, talk with us regarding business leadership. Mobelux was originally started with the intention of being a software company, eventually morphing into a services and product development company. It seems that Garrett’s company began to grow through . . . → Read More: A lecture on business leadership

First round of nonprofit social media strategy presentations!

Today’s class consisted of a lot of stress and anxiety. We were all up early and tuning up our presentations for the panel of judges that were coming. Spending the last hour timing our presentations and making sure our prezi’s were presentable. As the clock hit zero we were all introduced to our respective judges. Not . . . → Read More: First round of nonprofit social media strategy presentations!

A visit to CBS6

Always remember: “if the post is a dud, don’t be sad, because the next cloud you see might look like a dancing Michael Jackson.” Indeed, Scott Wise, director of interactive media at CBS 6 in Richmond, Virginia, explained the phenomena of unexpected virality regarding news in the medium of television. CBS 6, the first television station . . . → Read More: A visit to CBS6

Google Hangout session with Katie Paine

On Monday, July 20, we had Katie Paine, also known as the “Queen of Metrics,” and co-author of Measuring the Networked Profit, spend time with us through a Google Hangout session. She talked to the class about how to measure success on social media.

The class started with a lecture from professor Vivian Medina-Messner about measuring social media. . . . → Read More: Google Hangout session with Katie Paine

Google Hangout on Social Media Measurement with Katie Paine

Join us for a Google Hangout on social media measurement with the “Queen of Measurement” Katie Paine, co-author of “Measuring the Networked Nonprofit.” It will start on July 20 at noon ET in the window below. Tweet your questions for Katie Paine with the . . . → Read More: Google Hangout on Social Media Measurement with Katie Paine

Learning from Leadership Metro Richmond

On Friday July 17, we had the pleasure of learning from Ms. Myra Smith, the CEO of Leadership Metro Richmond (LMR). She discussed the changes that transformed the diversity in leadership in Richmond. LMR was created to build a better understanding for informed decisions to produce unselfish service. They focus on connecting, educating, and inspiring. Leadership quest . . . → Read More: Learning from Leadership Metro Richmond

Tasks for Week 3

We’re entering the third week in our class and we will now move full speed ahead with our social media projects.  Here’s an overview on what’s ahead this week. Please refer to Assignments and the Schedule for more details on the requirements and daily activities.

Nonprofit project: This week you need to start implementing your social media . . . → Read More: Tasks for Week 3

Developing social media campaigns for Iraq

This assignment is for the IYLEP students only. Alone or on a small group you will a social media strategy that is to be implemented after you return to Iraq. You need to present your project idea in class and submit a written strategy. Please use the following template for your written strategy and address all . . . → Read More: Developing social media campaigns for Iraq

Resources to develop LinkedIn profiles

This is an assignment for the VCU students only. Please see the following fun resources that can help you develop an effective LinkedIn profile. Also make sure that you read the detailed assignment.

13 New Ways To Make Your LinkedIn Profile Irresistible

8 Secrets to Building a Stunning LinkedIn Profile

8 Mistakes You Should Never Make On LinkedIn

The first . . . → Read More: Resources to develop LinkedIn profiles

Dolma & hotdogs: our annual pot luck!

Tonight the IYLEP students and VCU students (and various other guests) gathered in the lobby of the Cary and Belvidere Residential College for a potluck dinner. Many people brought delicious dishes from all backgrounds and traditions. While it was a fun, social experience it also ended up being educational.

During the dinner we enjoyed talking with a few . . . → Read More: Dolma & hotdogs: our annual pot luck!

Measuring the Networked Nonprofit, Part 1

The following is an overview by Dr. Marcus Messner on the first couple of chapters in our textbook “Measuring the Networked Nonprofit.”

Measurement Concepts for Nonprofits

Measurement Principles . . . → Read More: Measuring the Networked Nonprofit, Part 1

Sarah Milston: Helpful social media tools

It was another busy day of class for students in the Social Media Campaign class. After brainstorming briefly in our groups we had the pleasure of hearing from Sarah Milston. She runs a consultant company called The Spark Mill that specializes in strategic planning. She was very clear and concise throughout her whole lecture. She gave . . . → Read More: Sarah Milston: Helpful social media tools

Learning about Iraq

In the United States, we are raised with a certain stigma regarding the Middle East and the culture that surrounds it. Most of us only know what we see on the news about what goes on in one of the oldest cultures of the world; what we see and learn is mostly comprised of violence, intolerance and . . . → Read More: Learning about Iraq

Field trip to the Richmond Times-Dispatch!

Monday the 13th the IYLEP program went on a field trip!

We were given a tour at the Richmond Times-Dispatch. The paper has been around for about 165 years and staffs just over 100 people including but not limited to reporters, editors, and photographers. They still have an award winning photography department of approximately eight staff members.

As . . . → Read More: Field trip to the Richmond Times-Dispatch!

Jon Becker: The importance of social networks

Jon Becker gave an insightful presentation as the third guest speaker in our class today. Jon is the Director of Online Academic Programs and Learning Innovations at VCU. Jon shared his opinion of the importance networks and influence in social media and how the Network theory is a holistic way to think about influence pertaining to . . . → Read More: Jon Becker: The importance of social networks

Instructions for social media manual production

Besides developing a social media campaign for your nonprofit group, you must produce a manual documenting what you did, why you did it and how your client can keep it going. This may be the most important part of your project — because it may determine whether your work will be sustained, whether it will live on . . . → Read More: Instructions for social media manual production

Christina Dick: Know the role of each of your social media platforms

Today we were pleased with the presence of Christina Dick, our second guest speaker of the summer. Christina is a Content Strategist and Digital/Social Talent Agent. She has previously worked for The Martin Agency, Capital One, Big River and she currently works for Aquent. Christina talked about how to develop different strategies. Some of these include:

Be . . . → Read More: Christina Dick: Know the role of each of your social media platforms

Tasks for Week 2

It’s already the end of our first week! Here’s an overview on what’s ahead during our second week. Please refer to Assignments and the Schedule for more details on the requirements and daily activities.

A special evening for everyone: We will have a potluck dinner with all VCU and IYLEP students at the Cary and Belvidere Residential College (C&B)  at 301 . . . → Read More: Tasks for Week 2

Tips for nonprofit social media use from Jonah Holland

By Cameron Vigliano and Cydni Gordon

We kicked off our guest lecturer series with Jonah Holland, the PR and Marketing Coordinator for the Lewis Ginter Botanical Garden located in Henrico County. Holland, a VCU alumnus, shared her expertise on the major social media platforms including several “Golden Rules” for effective social media campaigns, and tips for producing . . . → Read More: Tips for nonprofit social media use from Jonah Holland