See you in 2015!

IYLEP 2014 group

And this concludes another VCU Social Media Institute. We hope to be back with another round of exciting social media projects . . . → Read More: See you in 2015!

10 new #vcusocialmedia projects completed

VCU Music video

On Friday, all 10 project teams finalized and presented their social media campaigns for their local nonprofit clients. Below you can view the social media manuals that the teams produced to help the nonprofits to maintain the social media projects beyond this program. The team of the VCU Social Media Institute says thanks to . . . → Read More: 10 new #vcusocialmedia projects completed

Final showdown at #vcusocialmedia

 

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Anxiety was high as both IYLEP and VCU students made their way into classroom on Friday. It was the final day of the program, which meant that the students, now young social media experts, presented their hard work to not only their nonprofit clients but also the returning panel of judges. Any nerves were soon quelled by a generous breakfast buffet, coffee, and the thought of taking a long vacation. Yet the most solace was easily found in the fact that we were no longer among our peers, we were among friends.

Continue reading Final showdown at #vcusocialmedia

Our time with the IYLEP students: Reflections by @townsendjp2 and @mimogarber

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The following are personal reflections by VCU students Michael Garber and Jazmen Townsend on their experiences with the IYLEP students in our program.

 

Continue reading Our time with the IYLEP students: Reflections by @townsendjp2 and @mimogarber

Social media crisis communications with @riaglo

Thursday was the last full class for the 2014 VCU Social Media Institute. We were fortunate to have Gloria Huang (@riaglo) join us via iPhone as our final guest speaker. Huang specializes in social media for disaster management with the Federal Emergency Management Agency (FEMA) and has been honored with the 2014 presidential award for using . . . → Read More: Social media crisis communications with @riaglo

Business leadership with Garrett Ross

Garrett Ross is the co-founder and CEO of Mobelux, a company that writes software for apps and designs websites. Mobelux has a number of high profile clients such as Apple, Marvel, and Tumblr, as well as smaller companies. Based out of Richmond, Ross started this company with Jeff Rock in 2008 and it has since grown . . . → Read More: Business leadership with Garrett Ross

Leadership success factors with Leadership Metro Richmond

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The following are summaries by three VCU students of the presentation by Leadership Metro Richmond’s Myra Goodman Smith and Haywood Spangler on leadership success factors.

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Tasks for Week 4

Wow, the class is almost over. Here’s an overview on what’s ahead during our fourth week, which will be a very busy one. Please refer to Assignments and the Schedule for more details on the requirements and daily activities. Continue reading Tasks for Week 4

Measuring social media engagement with @QueenofMetrics

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Katie Paine, one of the authors of “Measuring the Networked Nonprofit,” was our guest speaker on Wednesday via Skype. Gracing us with her presence—virtually—she gave us some insight about social media and its correlations with business. She identified four main points to her lecture.

Continue reading Measuring social media engagement with @QueenofMetrics

Resources to develop LinkedIn profiles

This is an assignment for the VCU students only. Please see the following fun resources that can help you develop an effective LinkedIn profile. Also make sure that you read the detailed assignment.

13 New Ways To Make Your LinkedIn Profile Irresistible

8 Secrets to Building a Stunning LinkedIn Profile

8 Mistakes You Should Never Make On LinkedIn

The first . . . → Read More: Resources to develop LinkedIn profiles

Developing social media projects for Iraq

This assignment is for the IYLEP students only. After your presentations in class today, you need to do a write-up of your strategy. Alone or on a small group you will further develop the social media strategy your proposed in class. Please use the following template for your written strategy and address all of the areas . . . → Read More: Developing social media projects for Iraq

Visiting @RTDnews

The IYLEP students visited the newsroom of the Richmond Times-Dispatch on Monday and were able to discuss the news agenda with editors of the newspaper in the daily news meeting. Social media manager Bryan DeVasher also gave the students an overview on all of the social media activities of the newspaper.

. . . → Read More: Visiting @RTDnews

Online networking with @jonbecker

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Dr. Jonathan Becker (@jonbecker) spoke to our class on Friday about online leadership and the nature of social media networks.

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Measuring the networked nonprofit

The following are links to the lectures from our textbook “Measuring the Networked Nonprofit” by Beth Kanter and Katie Paine:

Chapter . . . → Read More: Measuring the networked nonprofit

Instructions for social media strategy manuals

Besides developing a social media campaign for your nonprofit group, you must produce a manual documenting what you did, why you did it and how your client can keep it going. This may be the most important part of your project — because it may determine whether your work will be sustained, whether it will live on for years . . . → Read More: Instructions for social media strategy manuals

Tasks for Week 3

It’s half time in our social media course! We will now move full speed ahead with our social media projects.  Here’s an overview on what’s ahead during our third week. Please refer to Assignments and the Schedule for more details on the requirements and daily activities.

A special evening for everyone: We will have a potluck dinner . . . → Read More: Tasks for Week 3

Social media and fundraising for nonprofits with @Sarahmilston

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When using social media to raise money for nonprofit organizations, there are a lot of key elements to keep in mind to ensure success. During our class on Thursday, Sarah Milston (@Sarahmilston), founder and CEO of The Spark Mill, guided the students through many important aspects of fundraising with social media.

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Visual social media with @artsinthealley

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The students are quickly learning that we are living in a culture where visuals trump words. On Thursday, Executive Director of Richmond nonprofit Arts in the Alley, Jeanine Guidry (@artsinthealley), spoke with our class about the importance of using visuals when promoting your nonprofit on social media platforms.

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Social media branding for nonprofit organizations with @jonahholland

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On Monday, the Marketing and Public Relations coordinator of Lewis Ginter Botanical Gardens , Jonah Holland (@lewisginter), spoke to our students on how to brand a nonprofit on social media sites.

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Some readings on Instagram

Here are some additional readings about Instagram and its use in social media campaign:

Instagram Video: 5 Excellent Examples From Brands
http://mashable.com/2013/06/20/instagram-video-brands/

7 Fabulous Nonprofit Videos on Vine and Instagram
http://www.bethkanter.org/7-np-videos-vine-insta/

Using Vine & Instagram to Market . . . → Read More: Some readings on Instagram